Client Successes
Premier is a leading healthcare alliance enterprise
collectively owned by more than 200 independent
not-for-profit hospitals and health systems in the United
States. Together, they operate or are affiliated with more
than 1,800 hospitals and other healthcare facilities.
Premier is also one of the leading group purchasing
organizations in the healthcare industry. Premier
aggregates the purchases of its member hospitals in order
for them to receive lower prices and better service from
their suppliers. For instance, in 1999, Premier aggregated
$12 billion worth of medical supply purchases for its
members.
Challenge
In late 1998, recognizing that the Internet presented both
challenges and opportunities to its core business of
aggregated buying, Premier began drawing up plans for its
electronic commerce strategy. The Aceda team was brought
into Premier in early 1999 to bring this strategy to
fruition.
Solution
The first months were spent analyzing the marketplace and
competition and talking extensively to Premier members about
their requirements in the use of electronic commerce. Aceda
Team members worked closely with the VP of Electronic
Commerce at Premier to develop the business strategy and the
detailed business and operational plan. They began the
process of looking for a new name and identity for the
company, and started the development of new marketing
collateral to support early sales efforts.
The
final plan called for the creation of a new company, Premier
Health Exchange (PHX), and requested funding of $50M. This
plan was presented to Premier board members in September
1999 and the organization decided to provide the entire $50
million in funding for PHX.
Results
In late 1999, PHX was announced to member hospitals who
embraced the concept of supply chain automation through
e-commerce. In March 2000, Premier made the strategic
decision to merge PHX with a competing health exchange, Medibuy, to gain an even stronger foothold in the
medical supplies marketplace. The Aceda team supported the
merger and transition efforts by helping to develop the
financial, product integration, and public relations plans
for the combined company.
Today,
hospital groups representing 42 percent of the acute care
market in the U.S. and a growing number of leading suppliers
have chosen Medibuy to deliver a single point of buying and
selling the products, services and equipment needed by
healthcare providers.
Additional Information
Roles - VP Marketing, VP Strategy, VP Product
Management
Tenure - 13 months
|
