Client Successes
AssetTrade (now GoIndustry) is the world's leading provider of
disposition chain management solutions in the $100 billion
used equipment market. Its products and services help global
firms maximize the value of their used industrial assets and
ensure that all buyers can purchase used equipment with
confidence.
The
firm has successfully managed high-value projects in more
than 70 countries on all inhabited continents. With
offices
in 16 countries in the Americas, Asia, Europe, and the
Middle East, AssetTrade combines its depth of asset and
project expertise with local regulatory and market factors.
Their
team has executed thousands of auctions and valuations in
over 20
asset categories
from metalworking/machine tools, mining, and printing to
opto-electronics, telecommunications equipment, and
pharmaceuticals.
Challenge
AssetTrade approached Aceda with the
need to gain sales traction in the market and to bring focus
to its product offerings, as well as ensuring that its sales
and marketing efforts were aligned.
Solution
To achieve theses goals, Aceda team
members were named Acting Chief Operating Officer and Acting
VP of Product Management. Aceda spent 10 months working closely
with AssetTrade's CEO, executive management team and its
board of directors, as well as its strategic partner,
Internet Capital
Group (NYSE:ICGE). Aceda managed the execution of the company's strategic
plan including the sales, marketing, product management and
operational elements.
Aceda identified their target audience,
established a new brand and focused their marketing
efforts on driving sales activities. Aceda then
helped form a direct sales team and identified/implemented a Sales Force/Marketing Automation
system to accelerate the sales process.
Results
With Aceda's help,
AssetTrade gained several Fortune 500
manufacturers as customers including Alcoa, Bethlehem
Steel, DuPont, and Parker-Hannifin. They were able to
successfully launch a private catalog service for industrial
manufacturers, enabling partners and customers to more
easily participate in the buying and selling of surplus
industrial equipment. It also launched a new website that
contained over $600 million of surplus industrial equipment.
Additional Information
Roles -
COO, VP of Product Management
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