Aceda is a team of senior executives who work with business leaders to accelerate growth – profitable, sustainable growth.

Aceda recognizes that any organization has only four drivers of growth – product innovation, marketing, sales, and business relationships. An executive’s challenge is to focus these drivers on a winning growth strategy and allocate the right level of resources to each one.

The executives at Aceda have faced this challenge in a variety of contexts. As senior managers, we have grown small and large businesses ourselves, so we’ve personally dealt with many of the tough decisions business leaders face every day – how to gain more profits, more revenues, and more customers in a cost-effective way. As members of Aceda, we’ve done it for over 6 years with over 60 customers in a variety of industries, including technology, manufacturing, healthcare, business services, and consumer products. And we’ve gotten there by rolling up our sleeves and working with our customers to implement the strategies we recommend.

Learn more about the businesses Aceda has helped and the skills
our team can bring to your organization to accelerate profitable and sustainable growth .

 
 

"There is only one valid definition of business purpose: to create a satisfied customer. It is the customers who determine what the business is. And because its purpose is to create a customer, any business enterprise has two – and only two – basic functions: Marketing and Innovation."

Peter Drucker,
The Practice of Management






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See Suzy Teele speak at the 2005 Sales Summit, Tuesday, August 23, 2005, David L. Lawrence Convention Center